VISION:
The Ferret’s vision is for a diverse, fair and democratic society informed by insightful, investigative journalism.
MISSION:
The Ferret’s mission is to produce independent, not-for-profit, investigative journalism that holds power to account and empowers its readers to play a full part in Scottish society.
- Sub-aims:
- To inform people about matters of public interest through high quality investigative journalism.
- To empower The Ferret community and wider society, through skill sharing and resources, to better participate in democratic processes and holding power to account.
- To collaborate with readers, civil society and other media to uncover, produce and amplify stories that contribute to positive change.
VALUES: The Ferret’s values underpin our approach, holding ourselves to be:
- Transparent fair and accountable – in how we operate and in our relationship with our readers and wider community.
- Independent and non-partisan – we are not affiliated with any political party or movement
- Collaborative and equitable – we work with others and provide a platform to amplify issues that matter to them
- Persistent and tenacious – we are dedicated to seeking out stories and publishing investigations without fear or favour
- Diverse and inclusive – we operate as a cooperative creating opportunities for all to be involved and have their say in how we develop.